Social Media

custom facebook frame featured image

How to Create Custom Facebook Frames

By | Social Media | No Comments
4 min read

Ever wonder how to create a custom Facebook frame? Facebook has hooked us up with a new awesome tool! But, more on that later…

Custom Facebook Frames

You’ve seen them and there is a good chance that you have used them. It may have been putting up a Texas flag over your profile picture in support of people suffering from “Hurricane Harvey”, or maybe using a purple ribbon frame on your Facebook story in support of Alzheimer’s Association.

The awesome “Facebook Camera Effects” tool that Facebook launched is awesome! You can use software like Photoshop to design your frame. But if you want it to work as a camera effect you need to realize that it is made for both landscape and portrait mode.  So you will want to make sure it is not a complete overlay or it won’t look right when it gets to anything outside of the “Facebook Profile” which is the only square use for the tool.

If you decide to use Photoshop I’d also recommend keeping a 100% transparent background (.png) for the main use.  You can do frames with your logo, taglines, quotes, and a bunch of other stuff.  Your limitations are your imagination and Facebook guidelines for the “Camera Effects Tool“.

Now, let’s look over the

Facebook Camera Effects Platform Policies

(These are copied from the main policy page for the camera effects and frame platform.)

{**Only edits in 16 policies for custom Facebook frames was for grammar.**}

  1. Complies with our Community Standards, and all applicable laws, statutes, and regulations.
  2. Complies with our guidelines in the Facebook Brand Resource and Permissions Center.
  3. Is suitable for consumption by the Facebook general user base (i.e., thirteen and above).
  4. Does not promote illegal products, services or activities, or content that is inappropriate, misleading, deceptive, or unsafe.
  5. Does not promote prescription or recreational drugs, tobacco products and related paraphernalia, unsafe supplements, weapons, ammunition or explosives.
  6. Does not promote online gambling, online real money games of skill, or online lotteries.
  7. Does not infringe upon or violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
  8. Does not promote adult products or services (ex: nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative).
  9. Is not shocking, sensational, disrespectful, or excessively violent.
  10. Does not contain low-resolution elements, such as illegible text.
  11. Does not discriminate against, harass, provoke, or disparage people.
  12. Does not exploit controversial political or social issues for commercial purposes.
  13. Does not include effects that block or cover most of the image.
  14. Does not portray nonexistent functionality, such as a play button.
  15. Does not include any links off Facebook, such as scannable codes or QR codes.
  16. Does not include any commercial or ad-like content, including but not limited to promotions, sweepstakes, banner ads, product placement that includes branding, and sales offers.


Now that we have covered that it is time to create a custom Facebook frame …

How to Make a Custom Facebook Frame 

Before we start making the frame let’s look at the “Creative Specs” & “Recommendations” for the frames & camera effects. (Specs & Recommendations from Facebook Help.)

Creative Spects

  • Use an image editor to create the elements of your frame. Each element must have a transparent background.
  • Upload your elements as separate PNG files.
  • The max file size is 1mb.
  • Art should be 100% original.


  • Keep it simple. Position your art around the edges to frame the photograph.
  • Place text or graphics at the bottom and/or top of the page, rather than in the middle.


How to Create a Custom Facebook Frame in 5 Steps

  1. Research
  2. Create
  3. Design
  4. Submit
  5. Promote Use & Enjoy


Research – When you are starting out you need to do some research.

Do the research, especially if you are putting this frame together for your business. The first thing you need to look at is the frames your friends/followers are using.  If what you design isn’t something people would use, you’re wasting your time.  Look into colors, layouts, interests and things like that. When you move forward you should have an idea as to what you are wanting to create.

Create – This is where you will create the different elements of your frame.

You can do this with Photoshop or whatever other software you wish.  You can create a full piece or many pieces. Keep in mind that you will have the designer/studio for your frame in the next step. So all you will be doing is focusing on creating the elements you want to use in your facebook frame. Don’t forget that each element needs to be a .png file with a 100% transparent background.

Design – Designing your custom Facebook frame with the “Facebook Frame Studio“.

This is the fun part! Actually laying out the design for your frame! Once you are logged into the Facebook Frame Studio you will be able to upload your elements.

Submit – Submitting your Facebook frame for use by users of Facebook Camera.

Submitting your custom Facebook frame is easy as clicking “Submit” once you finish designing your frame inside the “Facebook Frame Studio”.

Promote, Use & Enjoy – Once your frame has been approved you need to promote, use and enjoy!

It’s not easy to grow a brand when you create something for marketing and never use it.  It’s like spending hours building a successful Instagram account & not using the account.  So if you are the face of your business … use the frame for your own personal profile.  Use your custom frame on your Facebook page.

Create a Custom Facebook Frame Video Tutorial

I am working on some things to get a tutorial together in video form.  I plan to have the video up within the next week or so.  Please check back to see the video and any other updates here.


Last Updated: September 17, 2017



social media football image

Social Media Football | The Sport of Customer Satisfaction

By | Social Media | No Comments
6 min read

So with College Football starting, I thought now would be as good time as ever to cover the comparison between football and marketing on social media. Yeah, I said that!

Defense wins games …

The old saying, defense wins games, is true. But with social media, it gets a little deeper.

Social Media Defense

Let’s say you just opened a restaurant and getting ready for your grand opening. You don’t think social will bring any visitors so you put all your budget in flyers. After taking a few hours going through the mall, grocery stores and window shopping handing out flyers, you build a solid buzz.

The Grand opening is here and you have a slammed dining room.  With a 30 minute wait at the door, you couldn’t be happier. Now the kitchen is running slow and one of your customers happens to be very active on social media.  A single post on Twitter about a burnt steak now has you in Defense.

Reply back and offer to comp the meal. But he still had a burnt steak.

Yes, in football, if you have no defense and your opposition runs the score up, you lose.  But, if you never score you can never win!

Social Media Offense

This is where the social media game is won.

Using the free tools to truly get to know your customers more on a personal level is what gets you … Fanatics. Talking about your business all day will get you fair weather fans. Fair weather fans will occasionally like a post or even share one when you are running one of those mega sales offering 50% off or free dessert on Tuesdays.  Fanatics will support you and shop at your establishment … FOR LIFE!!!

Social Media Fields

Just like football, you need to train a bit different depending on what field you are playing on.  Turf requires different cleats than natural grass.

The different platforms have different things that perform better.

Facebook – While just about everything works on this platform the biggest thing to know (this goes for other platforms as well) WATERMARK ALL IMAGES!!! There are a lot of brands online who are just posting pics and when someone saves it and re-posts it they lose out on who knows how much traffic. The only thing for Facebook that you need to know when marketing is …

Have Fun, and keep all videos posted (that you upload and own rights to) needs to be below 2 minutes … the shorter the better.

Instagram – Yes, it is still technically Facebook but, we have different rules for the kind of posts. While you still need to watermark all of the images you post, the type of pictures that work is a little different.  All pictures will work but images with 30% of the image being in the foreground and the remaining 70% being faded out in the background are the highest converting images (from my research, it may be different for you) Read the Ultimate Instagram Guide here.

Pinterest – This gets complicated because you are not making but 1 pitch on here for every 15-20 pins.  I am not saying don’t pin your blog.  Simply put, if you are pinning an image/video that has a CTA (Call to Action) you need to have 15-20 content pins in between these. People will not follow you or your boards if all you do is post pins that are no more than … “We are running a HUGE SALE!”.  On this platform, 90% of successful images pinned are short and long form infographics.

Twitter – Images do work on this platform but text is #1.  Do not use this platform just to pitch (like other platforms). This platform is used to listen.  Go to and search for your keywords.  See if anyone is asking questions about what you do and answer them.  It’s that simple! Let’s say you are a plumber and the tweet you find is “Putting in a new sink in the bathroom and I can’t stop the leak from the pipe that connects to sink underneath” … What you would do is follow up with a solution for them to fix it.  Ask what they used to connect it and truly try to help them fix the problem.  Don’t say here is a video that might help and shoot them a link to your blog.  Walk them through it and if, after a few messages back and forth, they are having issues understanding then send the post. “Obviously I’m not good at explaining via text enough for you to understand, I did a video on this a few weeks back that might help you, here:” or seriously over deliver and record them a personalized video if you can.

Yes, there are many more platforms you can use but for time consideration I’m going to stop here and just give you a list of some other platforms.

Other platforms you may want to look into depending on your target market…

  • YouTube
  • Medium
  • LinkedIn
  • Anchor (this one is exclusively audio)

Social Media Plays

In football, you can only do 3 things … Run, Pass, or Kick. In social media, there are only 3 things you can share … Text, Images & Video. I know you can use podcasts and other audio but those normally aren’t on social. (I will be doing a podcast post here in the next few weeks.)

Text – There are many different ways to use text on these platforms.  Here are some examples…

  • Status Update / Micro Blogging – This is normally a shorter text post around 100-140 characters.  Thank a customer, share a positive thought/tip, give updates on products/services etc.
  • Blog Post – This is what you are reading.  Long form text.  Some platforms offer blog capabilities other don’t.  On Facebook, it is called “Notes”. Blog Posts are used to go into detail about a thought. Normally at least 300 words and sky is the limit.  While I wouldn’t recommend going over 1,400 words if you feel it is necessary then write away!

Images – Using images for marketing is easy if you understand the different types of images. (REMEMBER – ALWAYS WATERMARK)

  • VSP – (Visual Status Post) this is a simple square image used on platforms like Facebook, Instagram, Pinterest, and Twitter.
  • BPC – (Blog Post Cover) This image is used as the “Cover” for your blog posts.  Normally they look close to the same, sometimes created from a template. You can see an example at the top of this page.  These grab social media users attention to make them want to click and visit your site.
  • Tipgraphic – Normally a small square image used to share a single thought or quote – Similar to what you may know as a “meme”.  A nice background and text sharing a tip 🙂
  • Infographic – This is normally only used on Facebook and Pinterest.  This works as the image’s version of a blog post.  Normally it is a long image with a bunch of information on it.

Video – Like images, you want to watermark your images but more important is the title and description.  Keep it detailed and informative.

  • MicroVideo – This is like twitter for video.  Normally 6-15 seconds long. short fun videos.
  • Video Blog – This is when you get behind a camera and share thoughts within your niche. These can be from 1 minute to 30 minutes.  Just remember that the longer the video the lower the chances of people watching the entire thing.
  • Promo Video – This is normally a 20-45 second video highlighting the services and/or products you offer.  Very similar to TV Commercials but just shared on platforms like YouTube, Facebook, and Twitter.

I hope this information was useful to you.

I enjoyed putting this together for you but if you have any questions feel free to message me on Twitter or Instagram @cjhallock. you can also email me at

Feel free to comment below and let me know what you think.



My First Video On YouTube

My First Video On YouTube | 25k Views

By | Social Media, Uncategorized | No Comments
0 min read

I’ve been online for years on many different platforms and here on

The following video is my very first video I ever posted on Youtube years ago.  Now, it has no marketing ploy but I did it. That is the thing I want to get across.  It is not that you have to jump all in, I just want you to start. AND … You’d be surprised what you may get from just doing!!!


So far I’ve probably uploaded hundreds of videos online and I love this one the most.  The main reason for that is because it was my first video I ever uploaded to YouTube and it is at 25k views.

I know this is a short post but I felt like I needed to get through to you the importance of just getting started.  Unfortunately, you can’t always have good feedback as you can see from some of the names I’ve been called in the comments … lol

Sorry for such a short post today but it is Garage Sale Day!!!

Now, I’m off to sell some shtuff!! 😛

Ultimate Guide to Instagram (Always Up To Date)

By | Business, Social Media | No Comments
37 min read

Welcome to My Ultimate Guide to Instagram but before we start, I need to go into a few disclaimers …

Disclaimer – I wanted to reverse engineer or “hack” Instagram.  So I spent over 200 hours going “All In” between 7 different accounts and so many videos and blogs in order to find how to grow my following.  The following blog post is the result of my research. Because everyone is different and our followings are no different, I need you to understand that there are no guarantees for success on Instagram.  

***Results are not typical & No Guarantees Promised***  This blog post is for educational purposes only. Also, keep in mind this is an always growing guide.  So be sure to check back as I will be updating this frequently.

getting started with instagram
what to post on instagram button
instagram geotags button
instagram video button
instagram direct message
button for instagram business tools
instagram hashtags
how often to post on insta
instagram stories
after you post to instagram
instagram themes
instagram captions
repost app for instagram
instagram live
instagram hacks

How to Start an Instagram Account

Before we get started I want to let you in on a secret... Instagram is a "MOBILE" platform! So, the steps in creating an Instagram account is going to be on mobile.

Grab your phone and follow along if you do not have an account yet. (Screenshots are taken from iPhone) It will ask you if you want to allow notifications, I'd recommend it.


how to create an instagram account

Obviously, you will need to download the app onto your device. To make this uniform we are going to use "SignUp with phone or email". Next screen you'll enter your email address and click next.

Then you will enter your name and desired password.  After you hit next, the next screen is where you select your username.

Once you have your account created you will need to click on the small person icon in the bottom right of the screen to get to your profile and click on "Edit Profile"

Now, we are going to go through...

The different parts of your Instagram profile.

First thing's first, your profile picture.  Please feel free to use the free Photoshop Instagram template I have put together for you to make sure your profile picture shows properly. You want to make sure your picture is centered and looks clear.  Don't hide your face if you are building a personal brand.



instagram circle profile photo template


Get the Instagram Profile Photo Photoshop Template Here --> Instant Download

The first field is for your name.  But, hold on!!

Remember that with Instagram being a primarily mobile platform, Emoji's work here! You may want to change it every week or so and test the feedback and/or engagement. Another thing to consider if you are building a business is to use not just your "name" but also what you do. For Example "Eli Hayder | Instagram Coach"

Now, the next field is for your username. (Once again you'll benefit from the username guide)

The "username" and "name" fields are the only thing that Instagram pulls from for the search feature.

Last small field is for your "Website" hold off on that for a second and let's do the Bio for Instagram next...

What Should I Put In My Instagram Bio?

The first thing you need to do is to understand that you are limited to 150 characters. Be creative and get to the point. Remember, this is not searchable on Instagram so you don't have to think about keywords for SEO purposes.

You need to optimize this for humans.  So, think about what the average person would want to see.  Take you out of it and think about your target market.  What is their problem? Use that info

Also, you cannot use @tags or #hashtags in your bio and have them linkable.  So don't waste the space.

I recommend you write your bio in "Notes" so that you can use "Linebreaks" then be sure to test these 3 things. You may find all of them helpful or only 1 or 2 of them.

  1. Use emoji's - Don't forget that people are playful by nature. Use emoji's and feed into their inner kid.
  2. Add a CTA (Call to Action) to turn on notifications. - If they turn on notifications they are your target market and you will see fast interaction from them. These are what I like to call "Brand Ambassadors" They will help you grow your business.
  3. Use the last line for CTA (Click On Link).  Have fun with this and use your creative side.

Here are some examples of good bios on Instagram.


examples of Instagram bios

The Best Way to Use Link in Instagram Bio

When you are growing your business with Instagram, you will want to have a live link. There is a trick here. USE IT!

Some experts debate back and forth on the use of the "bio link" on Instagram.  Some will say to only use a domain with a redirect or link shorteners so that you can track the traffic exclusively through Instagram. If you are wanting to track that then by all means ... go for it.  I personally would say to put together something exclusive for your followers on Instagram.  Currently, as I write this, mine is this Ultimate Guide to Instagram.

Note: While it sounds like a good idea to put Hashtags (We'll cover them below) in your bio.  They are not clickable or searchable so save those characters.


cjh instagram bioThe link can lead to a blog post, a landing page, a video or anything really.  Some people will change the link randomly as they publish new content on their blog or somewhere else. The main thing to understand is that you cannot link out from the individual posts on Instagram.  So, this is the one and only link you get. Make It Count! This is my own Ultimate Guide to Instagram, so I feel obligated to tell you that this may be the most important thing when you make an Instagram account.

Instagram Business Tools

It is simple ... TURN IT ON!!! This will give you analytics that will help you understand what is working and what your followers want.

In order to turn on the Instagram Business Tools, you will need to pair your Instagram account with your Facebook profile and then to your Facebook page.

If you do not have a Facebook Page for this then you will need to create one and if you are building this for you the person "John Doe" then I'd recommend converting your Facebook profile into a Facebook page.  (This is different than "posting" to Facebook via Instagram)

Note: I have heard of some issues with pairing your Instagram to FB  while on Android.  If you don't see your page while trying to sync it, you may want to try on an Apple device. (sorry, I didn't make the apps)

From the information you get, you can post when your followers are online and active the most.

Analytics on Instagram

The insights on Instagram will show you:

  • How many impressions you are getting - The total number of times all of your posts have been seen.
  • How large is your Reach - The number of unique accounts that have seen any of your posts.
  • How many profile views you had - The number of times your profile was viewed
  • Top posts shared by you
  • Insights on your "Instagram Stories"
  • Followers Activity (+ 218 from last week) This will show how many new followers you have
  • Followers Gender - Men or Women
  • Followers Age Range - How old are your followers
  • Followers Locations - Where your followers are
  • Followers Hours - Average times your followers are on Instagram on a typical day.
  • Followers Days - The days of the week when your followers are most active.

Instagram InsightsThe next section is your Business Info

Facebook Page - This is the Facebook Page that is paired with this account. (Will show up once you have activated Instagram Business Tools)

Category - If you want to change the category on Instagram you will need to make the changes on your Facebook Page.

Contact Information - The information you list here will allow people to email, call, or get directions, from pressing a button on your profile.

Private Information - This info is "public" exclusively for your account. This allows people to contact you via the method of your choice. (email, phone, text)


text email buttons instagram

I've Created an Instagram Profile Now  What?

Well, the easy answer is just to get started using it. But I am not going to count that as an answer.

Let's look at the things you need to know before you post to Instagram.

First thing's first, what is your Instagram account for? Are you wanting to build a personal brand? Want to build awareness around a non-profit?

You need to decide on ...

Ultimate Guide to Instagram Themes

There are a few ways to look at "Themes for Instagram" 

Honestly, I was big on WordPress and when I heard about "themes" on Insta I was thinking the wrong thing.  Basically, a theme is just the general look of the pictures and videos that you post.

I don't want to go super long on this so I'm going to share some awesome profiles I've found for themes


Instagram Themes


What do I post to Instagram?

Well, you can post pictures and video.  What kind of pictures and video should you post?

When it comes to posting pictures on Instagram you want to be sure that you are sharing quality content.  You are not limited to selfies! You can use many different types of posts or pictures on Instagram.

Here are some ideas for what to post on Instagram.

  • Selfie

    - A selfie is a picture that you take of yourself that is typically taken with your smartphone. Some people use what is called a "selfie stick" which will extend the distance between you and the phone/camera while still allowing you to capture the photo.

  • Behind the scenes

    - using behind the scenes shots will allow you to make your brand move beyond just being a logo and humanizes it.

  • Re-posts from customers & followers

    - if your customers and followers are posting pictures of you or your brand you can repost them and show that you care and want to listen to your following.

  • Product Spotlight - 

    This can be a picture of your product by itself or it can be a picture with a customer using it.  If you are lucky enough this could be an "Influencer" or a person with a big following online.

  • Quotes

    - This is one of my personal favorites.  But, that is because I've been obsessed with quotes since 2003.  These will get decent interaction but you need to find a way to stand out.  A lot of people posts quotes on Instagram.

  • Timelapse of a Job Site 

    - If you are in construction, set up a tripod with your phone and post a time-lapse video of your crew completing a task.  Or record your screen and time-lapse your work.  There are a lot of different uses for Timelapse video.

  • Contest Giveaways

    - There are a lot of different ways to do contests on Instagram.  Don't follow everyone else.  Make it easy to join & worth sharing. Remember that if you are going to give something away, it needs to be big enough that people will want to talk to people about "I NEED TO WIN THIS - Go Vote!" (If they lose you can give them a discount on the product and maybe make a sale.)


There are a lot of different things you can post to Instagram.  The thing you need to realize is that you need to post quality content.  When I say quality I don't mean you have to have a fancy camera.  You can use an iPhone or any other smartphone camera and get some almost professional quality shots. Not to mention if you are doing things like quote cards, you can use some stock photos.  (BTW: there are a ton of free stock photo sites)

Learn how stock photos work and some other cool stuff here.

What are Hashtags Used for?

The Ultimate Guide to Instagram Hashtags

instagram hashtagshashtag - (hash·tag): A single word or phrase preceded by a hash mark or for us un-hip people the pound sign (#), used within a caption or comment inside of Instagram, to identify a keyword or topic of interest and then you can do a search for it.

NOTE: hashtags are linked to the date and time the image post was originally posted on Instagram.

So whenever a user adds a hashtag to their post, it is immediately "indexed" by Instagram and then becomes searchable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtagged keyword in real-time. Once a keyword picks up enough momentum it becomes known as “trending.” Trending is more than simply a matter of becoming the most popular hashtag on Instagram. Each users’ trending topics is different based on their location and social connections.

When you are searching or looking through the "Explore tab" for specific "hashtags" it will be broken into 2 different sections (If the hashtag has enough posts under it)

Top Posts on Instagram

This is the 9 most active posts using that hashtag.  This is similar to the front page of a "Google Search".  Get your post on the Top Posts of the Explore Tab and you can watch a post that normally would've received 0 comments and 26 likes on a solid piece of content that now gets 1,239 likes and 24 comments.

Ultimate Guide to Instagram Top Posts & Explore Page

All posts show up here, ALL! So keep in mind if you're using a trending #hashtag then it may not show up if a million people just posted using the same hashtag.

instagram explore page

Now that you have an understanding of the platform, let's cover the process of posting and choosing filters.

how to manage inatagram filtersWhat filter should I use on Instagram?

Well, the thing to understand is that there are 19 filters but you have to find your favorite!


Next thing for you to do, take a bit of time to play with the different filters and find your favorites.  Once you do that, "manage" your filters and re-order them in order of importance and/or use for YOU... 😛

If I were to give you an answer, personally, I would say ... None of them!

Yes, I said NONE!

I recommend everyone play with the "Edit" settings within Instagram and have a basic list of settings that you can do on all of your photos so that you don't blend in.  Basically, if you tap on "Edit" under the filters you will see 13 different settings and you can get most of your edits done here the way you want them.

how to edit photos on instagram without filters

If you have photoshop and the time to edit via Photoshop or Lightroom before you post I'd recommend it! I do some edits via Photoshop and honestly I see more engagement on those than the quick posts I use sometimes that is a mix between using different apps to create quote cards and I also use a gig on Fiverr where I was able to pay about $20 to get over 1,000 high-resolution quote cards with my watermark on it. Just follow the link and search for "stepanadrian" (Note: This link for Fiverr is an affiliate link and I may get money if you sign up. So, if you are going to sign up please support the site and use my link)

Bonus Tip #1: Always use a watermark.  I personally can tell you from experience, there is no more pain than putting time into creating an image that someone steals and goes viral (yes, viral, as in 1.2million likes & 300k shares.) then you realize you didn't watermark it and the person who re-posted it did not give credit to you ... USE A WATERMARK!

You can also use one of many FREE apps to edit your Instagram posts.

If you are needing apps to edit pictures for Instagram ... check out this blog post by iPhone Photography School!

best instagram post photo sizeSo I have done hours and hours of research and split testing to ensure I know the right size of picture/ image or video to post to Instagram.  Honestly, I found Instagram recommends and automatically makes most pictures 1080 x 1080. That works!

But, what I found is you can hit the "expand" button while choosing your content to make it taller and if you do that, 1080 x 1350 is a perfect size! This will allow you to take up more "Real Estate" inside of your followers feeds and will crop to 1080 x 1080 for your profile.

If you are working in Photoshop, please use this...

FREE Instagram Post Template I made for you.

Posting to Instagram and What You Need to Know

We've covered what do post as far as your image and/or video is concerned. Now we are going to cover the question...

"What do I put in my Instagram caption?"

The answer: Words! 😛

NOTE: Within Instagram, you are limited to 30 hashtags that are "Linked" to that hashtag's explore page.

Yes, you want to include hashtags but you need to decide if you want to use all of your hashtags here or just 2-5 and then posting the rest in the comment section. I use both of these methods & have been split testing this across all of my accounts, researched many others and have found it to vary a lot, depending on the market.  Some accounts post all their hashtags in the caption and never post them in comments.  Others post 2-5 in the caption and another 15 or so in the comments.  I've also seen some not post one hashtag in their captions but putting 28-30 in a comment directly after posting the content.

Some accounts post all their hashtags in the caption and never post them in comments.  Others post 2-5 in the caption and another 15 or so in the comments.  I've also seen some not post one hashtag in their captions but putting 28-30 in a comment directly after posting the content. The reason for this is that it makes the hashtags not visible until someone clicks on "view comments" so it looks "less spammy" according to some users.

The next thing I recommend and have found to be a useful tip for Instagram is to tag yourself within the caption. For example, I use a CTA (Call To Action) to follow me.

It looks something like this:

For more like this, follow me here --> @cjhallock

This will do 2 things.

The first thing is for the people who may see this in their Explore tab, it will give them a reminder to follow you. The second thing is that it will give you the capability to have another link back to your profile for them to follow you 🙂

The second thing is that it will give you the capability to have another link that points back to your profile for them to follow you 🙂

Next thing you may want to consider when it comes to your caption. How to add "line breaks" or just get the return button to show up on Instagram so you can keep it looking clean and not like one 5,000 character mess.

You do this by simply hitting the "123" button on the bottom left of your keyboard and when it changes to show the numbers and symbols you will see the return button show up.


get return button instagramAnother thing you can do is to tag people in your description.  If you are going to do this you will want to make sure you only tag people for a GOOD reason.  Not just to get a few likes.  For example, if you are posting a picture of you and Gary Vaynerchuk.  Then, by all means, @Tag him in your description.  Or if you want to share a Quote Card, all good.

An Instagram Tip I've Used: If you post quote cards (By the way if you want to learn how to make quote cards Check Out This Tutorial) I would recommend finding the accounts that are associated with the quote and/or the person who said it.  For example, I recently shared a quote by Oprah Winfrey and @Tagged her and within the first 20 minutes I posted it I got 6 new followers and that post was easily over 1,000 likes.

You may also find it helpful to @Tag any relevant brands to your posts as well. For example, if you are wearing a Lion's Order motivational tee shirt ... feel free to tag us 🙂 and the same goes for the other awesome brands out there. (Shirts are coming soon)

Call to Actions in Instagram Captions

When posting your captions keep in mind you cannot post URLs inside of your caption.  That does not mean you cannot have a "Call to Action" inside of your caption.  There are a lot of different ways to include a CTA or call to action.

  • Tag a Friend - Depending on what your niche & target market is, you may want to ask your followers to tag a friend. Daymond John gets a decent amount of people tagging their friends by doing this.  Many others do as well.  The process looks like this: Tag a friend who would like this. It is very simple
  • The Link in Bio - If you are posting a picture of a product or to spotlight a blog post you can include a CTA by saying something like: Get our one of a kind fidget spinner - Link in Bio.  Of course, you would want to make sure if you are talking about a new blog post that you put the actual link you want people to visit inside your bio. Not just the primary domain.
  • Follow Me - Like I mentioned above you can also ask for people to follow you like this: For more posts like this you can follow me here --> @cjhallock


GeoTag's (Checking In on Instagram)

When it comes to "checking in" there are a few things to look into.

The first thing you should think about is if you want to "post" or "check in" while you are on location.  Or if you want to post later.  When it comes to the thought of "If you check in people will know where you are", thought process, taking the picture and posting it later allows you to not give your location away. You can ask 10 people if you should post or not while you are at the coffee shop and you will get 10 different answers.  Use your own judgment when it comes to posting and "checking in" on Instagram.

The next thing you should look at is where do you check in.  A lot of people will only check in when the picture was taken at a specific location.  I, on the other hand, always "check in". But, I don't always check in where I am.

What I mean by that is sometimes I check into my town/city or sometimes I'll check into my state.  The thing to think about is the popularity of the location you are checking into. If you check-in to a location that gets one or two check-ins per week then you will remain in the current photos for that location for a while.  That means you will be able to be discovered if your images are sharp.  So you may get a few followers this way.  Where, if you check-in the state of TN you may have thousands of photos geotagged per day so the chances of getting discovered that way are slim to none.

Depending on what your target market is, you may find that geotagging will get you, high engaged followers.  If you are looking at building a national brand you may find you don't need to check-in to the local coffee shop.

Once again, I cannot say it enough, the only way to completely do everything right (for your account) is to split test everything you do.

how often should i post to instagramHow Often Should I Post To Instagram

Ok, this is a touchy subject.  Because I don't believe there is a magic number.  Some experts will tell you to post 2-3 times per day others will say 1 per day is perfect.  I have found, yet again, split testing with your followers is the best way to find this number.

More important than how often you post is the consistency that you do post. If you plan to build a successful Instagram account, you will find that it is easiest when you are consistent.  So if you plan on posting throughout your day and documenting a lot, I'd say just post as you document.

But if you are wanting a "Content Calendar" or "Posting Calendar" and a precise number, I'd say it would be best to find what works for you and your followers.

Once you find something that you can do ... stick with it!!!

What I mean by that is decide on a round number.  Let's say you decide to post to Instagram 6 times per day.  If that is the case, you need to be sure that you post 6 times per day.  Instagram accounts that post counts vary can see a drop in followers.

If your followers follow you and you're posting three times a day for a few weeks and you get on a roll and post 23 times in one day they may unfollow you for clogging up their feed.  Remember your posts are for your followers, not for you.  So keep that in mind as you decide how many times you post on Instagram.

Should I "Repost" Other People's Posts On Instagram

This is another, somewhat, touchy subject.  Some people say under no circumstance should you repost other people's posts.  Honestly, if you ask me I say you can as long as you credit the author/original content.

How Do I Repost Instagram Posts?

I'm going to be blunt ... download the app!

If you are going to use "re-posting" as part of your strategy to grow your account, you should download the "Repost App"

It is really easy to use.  Simply put, you go to the image you want to post and click on the 3 dots in the top right-hand corner and copy the URL.  Then open the Repost App and it should read the link you copied and it will automatically add a watermark with the original account information.

Then it will copy the original caption with the users handle and everything so you can open it in Instagram and then repost.

Disclaimer: if you plan on using the "Repost" strategy please use original content as well and don't make your entire account about reposting what other people post.  Eventually, you could lose what you have to the original accounts you are re-posting and see your follower count & engagement drop.

posting video to instagramPosting Video to Instagram

Now that we are getting into the video side of Instagram, you need to know there are 3 different places you can use video.

Instagram Video Post

The first type of videos is a regular post.  Posting this way is limited to only 60-second videos. There is no regulation or requirement for the resolution size or the orientation of the camera. But, that being said, I want you to understand that people view Instagram almost exclusively on mobile.  So you will want to make the video for mobile.

You can do this by either recording the video natively with the app or you can use a professional editing software like Adobe Premier Pro.  I have recently found the "TalkingPhotos" that allows me to add an image and do a voice-over to it.  So using this method you can use the Instagram Post Photoshop Template listed above to create the image and that way it will take up most of their screen as they go through their feed.  Just keep your eye on the timer and be sure not to go over 60 seconds.

Instagram Stories

I'm not going to get too deep into this because I'll be doing "Instagram Stories" later on in this post. But you can use Stories about the same as a regular video post but you can add text, emojis and other awesome features for your Story. It also has a limit to 10 seconds. (More on this later)

Instagram Live

This is a fairly new feature and still has beginners scared.  Don't be.  Instagram live is just that.  Live video for Instagram.  Keep in mind that this is exclusively live. What I mean by that is once you turn the live feed off, the video is GONE! So

So, as you prep for your lives keep in mind if you are talking you are only talking to the people who are watching live. That means as you are getting started you need to remember that it will take a while till you build a following that will be tuning in with large audience numbers.

It takes time. Don't stress the viewers. One is better than None!!!



Instagram Top Stories & LiveInstagram Stories & Live

The screenshot above is of the Instagram Stories and the Instagram Live section within the Instagram App.  I needed to include live here but if you are wanting the Instagram Live Tips you should check above.

There are many different things that you can do within Instagram stories.  Before I get too deep into what all you can do with it I want to let you know the fundamentals of Instagram Stories.

  • Stories are Only Live for 24 Hours - Your story is more of a "Behind the Scenes" feature so you can post a lot more of throughout the day type of posts without clogging up your followers feed.  Keep in mind they only see this by clicking your story from their home screen
  • Stories that are "Video" are Limited to 10 Seconds - Keep this in mind so you don't plan a 60-second post.
  • Add to Your Instagram Story - While a picture or video can be great, Instagram has a feature that lets you add to it.  With tools like Text, Pens, and Stickers you can do a lot of things.  If your story has something to do with another Instagram user, you can use the text feature and @Tag them and the Text with their name will become a link that points to their profile.
  • Filter Your Story - Instagram started the "Filter" game within social media and it is only right that they added the filters to the story feature.  In order to see the filters, simply swipe from left to right once you have taken your photo within the Instagram app.

In order to share a story, simply swipe from left to right from the home tab or tap on the camera in the upper left-hand corner of your screen.  If you want to get back to the home page from the camera, just swipe right to left.

Within the camera part of the app, you can tap on the screen to focus the picture. Then when you are ready to take the photograph you can simply tap the shutter button. Once you take your chosen picture you want to post to your story you then can add drawings, text, emojis, stickers, or even @Tag someone.

When you are ready to share your story, you will have 3 options ... the first is to "save story" which saves the picture with your text and everything else you added if you did.  The second option is to post to "Your Story". This does just that ... it posts the story.  The last option is a "Next" button.  If you click on this you will be able to either post your pic to your story or send it as a DM (Direct Message, we will cover more on this in a second.) to a friend.


instagram storiesUltimate Guide to Instagram's "DM" Direct Message Platform

Let's start with the basics of the DM.

"Instagram Direct lets you send messages to one or more people." - Instagram Help Website

This is a way to not only "text" back and forth privately on Instagram.  It is also a way to share images you took and/or found, hashtags and a lot more inside of the Instagram App.

There are basically 4 ways to send a DM on Instagram.

  1. Send via "Posting" platform via "Direct". So, you took a picture and now that you have it looking amazing as always you can choose to post normally, or you can select "Direct" at the top of the screen and this will send the image and caption as a Direct Message to who you choose.
  2. Share via "Send To" If you see a post you would like to share with a friend you can click on the paper plane directly under the Instagram post and chose who you want to send the image to via DM
  3. Send via inbox - This is one of my favorite ways to message because it is just messaging because not all of my conversations are around images. There are two ways to send DM's without "sharing" if you will, and that is by clicking on the paper plane in the top right-hand corner of the screen. This is your Direct Message Inbox on Instagram.  From here you can tap the + sign and select who you want to message and go from there.  The other way is to simply go to the person's profile you wish to message and click on "message".
  4. Sharing area or hashtags with Direct Message - if you have done a search within the Explore tab on Instagram for an area or hashtag, and want to share what you found you can do that.  All you have to do is tap on the paper plane in the right-hand corner of the search page and then choose who you wish to send it to.

Now, there are a lot of things you could do within Instagram's Direct Message feature. You are basically limited to your imagination.  But, there are some great ways to network within the DM. I'm not going to bore you much with this.  Instead, I thought I'd just share this video from Gary Vaynerchuk.

Please pay attention to this video and especially the tip to "Give Value". This is very powerful and could grow your business very fast.

Another awesome thing that you can do is to send a personalized video inside of the DM simply saying thank you to your new followers. I've done this on Twitter here and there over the last few years especially once they opened video up.  I started doing this randomly on Instagram about six months ago and without putting in much work I was able to build some solid relationships, that eventually either already has or will convert to business, in one way or another.

What to do AFTER you post to Instagram?

Engage! There are a lot of different things I can say but I'll start with what I believe is most important.  Engage! What I mean by that, as it pertains to after the post, is to engage with EVERYONE who comments and/or likes your post.  Even if someone puts up a lion emoji, reply and thank them for the engagement.

I like putting some of my Instagram posts onto a board on Pinterest to showcase my posts - Pin to share your link!

If you aren't sharing your hashtags in your caption ... go post them as a comment, NOW!!!

Now that we have covered most of the basics, I'm going to be sharing some of my favorite Instagram Hacks.

List of Instagram Hacks

Put your most-used hashtags into your keyboard shortcuts

This is a massive trick if you have a few hashtags that you use on a regular basis.  If this is the case, it is very easy to do.

How to add shortcuts to your keyboard on an iPhone.

If you are on an iPhone you can do it like this. From your "Settings" app you need to tap on "General". Then you will need to scroll down and click on "Keyboard". Then you will click on "Text Replacement" ... Tap + to add new shortcuts.

Ask Questions and Start a Dialogue 

Over the last few months, as I've done all this crazy research into Instagram, I have seen countless accounts that will let great opportunities to start a dialogue slip through the cracks. The sad thing is, they do that because they reply with a single emoji.

Thank people for engagement and ask them a question or two and start a conversation within the comment sections. For example, if you post a quote and someone comments "Thanks for sharing this I needed it today" you can follow that with "@Username You are more than welcome! Glad I could help! What's going on?" or "@Username You are more than welcome! Can I help with anything?" ... The things you can do within the Instagram Comments is only limited to your imagination.

How to Clear Your Search History on Instagram

You can clear your search history on Instagram by going to your profile and click on the gear in the upper right-hand corner to get to your Account Settings.

Once you are in your Instagram Account Settings you can clear your search history by scrolling down and clicking on "Clear Search History" Then you will get a pop-up that asks "Are you sure?" ... Click "Yes, I'm sure" and there you have it! 🙂

How to View Posts You've Liked

If you are wanting to see the posts you've liked, you can do that by clicking on the gear in the upper right-hand corner from your profile.  Once you are there just go down and tap onto "Posts You've Liked" 🙂


Cross Promote Instagram Accounts

So you are new on Instagram and need a quick push. You can reach out to your friends and/or influencers (using DM and offering value) and find ways to get other accounts that have a similar following to your target market, and get shoutouts.

This tactic is a bit of a “Hail Mary”. I say that because most people value the power of their word. If I do a shout out I have to know the person is 100% an awesome person and truly knows what they’re talking about.

Even with some of the bigger brands that sell shout outs, you will find they want to see what you post about and how you engage with your followers before they will even consider it.

That being said, if you do grow a decent following (even as small as 100 followers) don’t do shout outs or recommend anyone to follow unless you are willing to put your reputation on the line for that person.

Essentially, that is what you are asking for when you want a bigger brand to tag you in a post and tell people to follow you.

So this is a decent tactic but you will need to be active for a

while and have some good content in your profile before

anyone will give you a solid yes.


How to manage multiple Instagram accounts without having to log out

This is an important change that Instagram has made. For years if you were wanting to build multiple brands on Instagram, you had to either get multiple devices or log out and back in every time, you wanted to post or engage.

Luckily, Instagram has added a multiple account feature.

Simply go to your account options by clicking on the gear on the upper right of your profile. Under the “Options” page if you scroll down to the last set of options you can click “Add Account” and just like that, you can manage multiple accounts at one time.

All you need to do is tap on your name from your profile at the top of the page. You will see a small arrow next to your name. This is where you can change your accounts easily.

How to post to Instagram from a PC or Mac?

Here we go, the question most people have for Instagram.

If you are one of the people who want to post from your computer, I have good news. You can do it and you can do it without having to buy any type of software!

You will, however, need to use a free software.


Disclaimer: I do not have any affiliation to Gramblr and cannot promise it will always work. So please do your own due diligence.

Before you jump straight to using the Gramblr software I need you to understand that there is a strong chance that you may not get the most impressions possible.

Using a secondary app to post to social media sites has been rumored to cause a drop in impressions within the platforms.

Now that we’ve covered that, let’s continue.

There are a few things that you will need to know when it comes to Gramblr.

• You can only manage one account at a time. If you wish to manage multiple accounts you will need to log out and back in.

• You can post & crop both images and video with Gramblr

• You can choose to have your image featured on their “featured posts” tab which can get you at least 75 likes for every image. Keep in mind this isn’t targeted traffic so you may not want to do that

• It also offers a way to “buy” followers/likes … DO NOT DO THAT! It isn’t real and won’t help you grow. It will make it look like you’re growing but your true engagement will show drastically.


At this point I feel I need to let you know, I still plan to add to this social media guide to Instagram. I know it will continue to change but if you want something you can easily reference I've published this as an Instagram book also. You can grab it here: Click Me

featured image for how to convert your facebook profile into a page

Convert Facebook Profile to a Page

By | Business, Social Media | No Comments
2 min read
In this blog post, I’m going to help you convert your Facebook profile into a Facebook Page.
Let’s start with where you are. If you are an individual like myself, you may want to use your friends to help you grow your business.  A lot of people will do one of two things.
Market To Your Facebook Friends Via Your Profile – This method is against the rules.  You may see a lot of people doing this. That does not mean it is what you are suppose to do. The main reason you would want to follow the rules here is you may wake up one morning and not have your Facebook profile again.
Create A Custom Facebook Page & Invite ALL of Your Friends To Like It – This is another method that a lot of people use.  Now, if you are needing a page for your business then I recommend creating a page for it.  But, if you are needing a Facebook Page for yourself (author, music, freelancer, etc) then you don’t need to do this in order to use all your current connections (friends) to get started.
Facebook has made public statements telling the business community to stop using the profile feature of Facebook for business. Unfortunately, sometimes we entrepreneurs, build a following on our profile with friends and others before we realize we want or need to have a page.
It is because of that, that Facebook has given the option to convert your profile into a page.
I did this a few months ago and honestly, I am ticked that I am just now doing this.
If you didn’t know you could do this and started building a page for your personal brand but only have a small following, you can still do this and “Merge” both of your Facebook pages but only if they are for the same brand/name.
Here is some more info from Facebook’s Help Center:
Converting your personal account to a Page creates a new Facebook Page that’s based on your personal account. You can only convert your profile to a Page once.
When you convert your personal account to a Page:
  • You’ll have a personal account and a Page after conversion
  • We’ll transfer your profile picture and cover photo to the Page
  • The name on your personal account will become the Page’s name
  • Tools to help you move info from your profile to the Page will be available for 14 days after conversion
  • You can choose friends from your profile to automatically like your new Page, but posts on your profile won’t be carried over to your new Page
  • You can manage the Page from your personal account
To convert your personal account to a Facebook Page:
  1. Go to Create a Facebook Page Based on Your Profile
  2. Click Get Started and follow the on-screen instructions


I hope this helped you! If you convert your profile into a page shoot me a message on Facebook, Instagram or Twitter and I’d love to take a look. 🙂

Talk Soon