Short Story Time …
I went to a seminar last night, “Ready, Set… Launch” that was hosted at Old South with the presentation by Launch. While they were covering mostly basic business information in planning and getting ready to “Launch” your business, there was a simple term I couldn’t forget.
I need you to pay attention to this part
Ok, so for those of you who don’t know…
One of the ways you can tell if a spaghetti noodle is fully cooked is by throwing it against the wall/cabinet and if it sticks it’s done … or so I’m told.
So that being said, Spaghetti Marketing is not having a plan or a strategy and just throwing money and/or time at different things and hoping something sticks. Unfortunately most companies would rather do this. Now, I’d love to continue on marketing campaigns but we’ll save that for a video training on Small Biz Academy …
Back to Viral…
The biggest reason MOST pieces of content go viral is that it is original. Watching a viral video and then trying to copy it with your brand could take you viral but (most of the time) probably not.
Now, when I say “original” I don’t mean “IF IT WAS EVER DONE BEFORE DON’T DO IT” just try to make everything you do in your marketing … YOURS! It is very important.
I would say the second most viral way to market is by using current events. This is the quickest way to go viral if done properly and this leads me into the reason I wanted to write this.
A Great Viral Post on Facebook
With the recent discussions of removing the confederate flag in South Carolina, a local fan of a local fast food restaurant wanted to make changes too…
They are using recent events and are not taking sides in the current event yet making something fun that has received some solid interaction!
In just 2 hours they were able to get 322 Likes 124 Comments and 66 Shares.
While it isn’t in the millions, this is a local chain so they don’t need it to be seen everywhere. But I believe it will :)
What are your thoughts and what is the first viral video you remember?
Answer in the comments…