If you haven’t yet heard this phrase, information overload, you will soon – because it happens to the majority of new people looking at marketing their business online, at some time or another. Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help.
It happens easily with this industry because there are so many options you have – an endless array of opportunity.
You can use social media, blogging, PPC, video and many other venues. You’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start!
The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now.
Don’t invest in a guide about Google AdWords, another about Facebook, and one about Private Label Rights all at the same time. There’s an old saying, “How do you eat an elephant?” Answer: One bite at a time.
Internet marketing is your elephant and you have to choose whether you want to eat the ear, the foot, or the tail section first. It doesn’t matter if you start out learning about social media before you know the ropes of blogging.
The point is that you’re educating yourself and putting that knowledge to work for you. As long as you read the social media guide and apply that insight to a method of growing your business, you’re on the road to success!
Some things won’t make sense to learn from others. If you know you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Start with something you can do.
You don’t want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilize before moving on. Want to start with a website? Find a free make my own website tutorial and start.
Then move onto whatever interests you next, such as blogging or how to market your business on Instagram – whatever floats your boat. The key is to not get stymied by having too much information and too many choices at once.
You cannot grow your business jumping into “SEO” without having a website. Start with the things you know you need. Not sure where to start or have any questions? Shoot me a tweet @cjhallock