From what I can see, it looks like there isn’t full website uniformity. We discussed your website yesterday as far as the “Hero” section. (Video section) 

The way it sits, it doesn’t have a traditional “Header” like the other pages. This means that you’re changing the process to navigate through your website and that could be confusing for clients.

I would highly recommend including a header on every page unless there is a specific reason. (Landing page to offer a free download or something like that)

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We also discussed the video and I’ll get into that in the optimization overview, along with resizing and optimizing the images on the website to decrease your load time.

I do recommend a blog and having a small archive to display your most recent posts help make you look like the expert who really cares.

At first site, this page looks extremely basic and has a lot of white space. While white space can be a great design element, everything needs to be spaced evenly.

I would also recommend cleaning up the design and bring the picture of you and your family into it’s own section. Maybe even go as far as telling a shortened version of one of your favorite memores. Don’t be afraid to lean on being a family man. That is going to help sell you “the inspector”.

The last part being your certifications and associations. You can use this section to educate more about you and build trust with your potential clients.

I would (if you have time and are ok with this) create a section with each item that has a small write up that links to a blog post of you discussing that thing. For InterNACHI you can tell the story of studying and what it took to get certified.

For the “Veteran Owned” you can share an overview blog post discussing the lessons you learned in the Army. Attention to detail and all of that.

For the people who come to this page, they are basically trying to get a feel for you and your business. 

This is where they decide if they are going to trust you or not. 

So, since you have a decent amount of content on the front page, I would focus on telling the story of how you came to be a inspector, share your journey and the businesses journey here. The more transparent you are and think about/market to your potential clients as your best friends. 

Be formal but also be sure to be yourself and show that in the content.

Design wise, the icons need to be evenly spaced and centered. This will also help increase the “responsiveness” checks based on Google.

If you used an accordion type of a design (Like on this page) it will get rid of the extra space and make it look cleaner.

Inside of each question “answer” section I would do a decent write up about 100 words each, with a link to a blog post that breaks the answer down into details.

For example: with “Why should we get a home inspection?” you have your generic answer then link to a blog post titled something like “You Wouldn’t Gamble Your Life Savings Would You? Learn why you should get a home inspection so you don’t gamble with your family’s future.

While you have some good content here, I would recommend some more written content along with some images and testimonial that takes them to your “Reviews” page. 

With more content the design will evolve.

The only main thing I would recommend is making a bigger “CTA” or “Call To Action” to get them over to schedule their inspection.

I would recommend centering the written content vertically with the video.

I would also recommend that you do a video introducing yourself and also going through a sample report yourself. 

If you don’t know how to do the screen recording video, Look up OBS Open Broadcast System. I use it all the time! It can take a few minutes to get set up but it’s really not hard.

Under the “Here’s How it Works” heading I would also do a short paragraph telling them how to go through to see the steps.

Word of advice, I was told this by one of my mentors years ago and as crazy and cruel as you may think it sounds…

Always market to the dumbest person who is going to buy your product.

It can take some time to try and look at things purposely trying to find how it could confuse people but if you keep that in the back of your mind you will potentially eliminate 25-30% of the people who leave your website.

Displaying the reviews like the way you have them are great but you’re missing a call to action for people to go to Google/Facebook and leave a review along with some basic steps explaining how to leave a review.

You should also have a small thank you note just thanking your customers for being awesome.

That way you can use this page to send to your customers after the inspections to request a review.

Then to make it easy you can get a domain specifically for this that can be redirected to this page.

For example : ReviewHouseCo.com (which is available. You can buy it for $20/year with security and everything with HostYak.com <- which is my company that serves as an alternate to GoDaddy.)

Then you can say “You can leave me a review by going to ReviewHouseCo.com and following the steps.

So this is going to be the most important page on your website because it’s where you print the money!

But for now, it doesn’t look like it. 

I would start the page with a picture of you, maybe another one of you and your family and a headline something like “From my family to yours, thank you for trusting me”

Then I would have a write up on “What You NEED To Know Before You Schedule.”

This is where you would “set expectations” but you’re ultimately addressing their objections to kill any doubt that hiring you is the only option.

Then tell them what to do …

Now that you’re ready to schedule your home inspection, here’s what happens next… Go to the dropdown box and select the services you want to schedule. Then finish the form and you will receive a confirmation email once it is processed into the system. Talk to you soon ~Darrell

PS. If you are having any issues scheduling your inspection, you can always call me …

I would include your phone number at the top and the bottom to assure them that you are there for them if they need you.

This is just a brochure page so nothing major needs to be focused on with the exception of adding a Call To Action to schedule a home inspection and I would also recommend spacing the text out to break up the white space.

Clean design I’d only recommend a small body of text with a bit of a pitch to schedule the home inspection

This page is going to be a buffer between potential client and client.

You need to have a contact form just for them to send questions or request a call. If they don’t feel like calling it may be a deal breaker. 

Another quick lesson is to always try to be the path of least resistance.

Also, the email you have listed is your Gmail and you should update that :) 

I would also make the page as one column instead of two, it can be distracting to have content next to a form. We’re trained to read left to right so once they start filling out that form and giving you access to them, you don’t want to give that up.