<\/p>\n
Most small business owners will scoff at the mere mention of the word branding<\/em> for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn\u2019t even entered the equation.<\/p>\n The real truth is that all<\/em> businesses – big or small – have a brand within them. It\u2019s a matter of finding a way to bring it out to make your company stand apart from your competitors.<\/p>\n Many small business owners neglect the branding process because they feel it\u2019s an expense they can\u2019t afford. But branding can help position you as the expert in your niche \u2013 and it can catapult your profits upward faster than many other components of your business strategy.<\/p>\n While it\u2019s true that the big businesses shell out big bucks to make a brand for their company, it really isn\u2019t necessary to spend that much money. Branding is what sets you apart from other companies offering the same type products or services as you.<\/p>\n It could come from your logo, awesome customer service, the quality of the product you put on the market, or the buzz you generate in your niche. The next time you watch television, actually pay attention to the commercials.<\/p>\n What are some of the brands you see in the companies that placed those ads on the air? State farm insurance has a commercial jingle that says, \u201cLike a good neighbor, State Farm is there.\u201d It\u2019s not only their jingle – but also a brand because it invokes feelings of trust in their target audience.<\/p>\n You don\u2019t have to spend thousands of dollars to get a brand for your company. Figure out what you want to be known for and develop a tag line or motto for your business.<\/p>\n What makes the store Payless shoes stand out from their competitors? The simple fact that the customer pays less<\/em> for a pair of shoes than most shoe stores! They created branding right in their business name.<\/p>\n Branding is not something you have to break the bank to get. Figure out what your company or product\u2019s strong points are and build from there. Let your business grow and get your company\u2019s image developed by providing a brand to make you stand out from those you\u2019re competing against.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Most small business owners will scoff at the mere mention of the word branding for their business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn\u2019t even entered the equation. The real truth is that all businesses – big or small – have […]<\/p>\n","protected":false},"author":1,"featured_media":1802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[288],"tags":[326,327,325],"_links":{"self":[{"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/posts\/1784"}],"collection":[{"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/comments?post=1784"}],"version-history":[{"count":2,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/posts\/1784\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/posts\/1784\/revisions\/1803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/media?parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/categories?post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cjhallock.com\/wp-json\/wp\/v2\/tags?post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}